State motorcycle safety campaign gears up

June 21, 2011

On the heels of a fatal motorcycle crash Tuesday morning in Lacey, state traffic safety leaders say motorists and motorcyclists both have roles in sharing the road responsibly.

The Department of Licensing and State Patrol today released a public service announcement and new poster focused on reducing drug or alcohol impairment of riders – one of the top causes of fatal motorcycle crashes. Excessive speed, another top cause of fatal crashes, was a major factor in the Tuesday morning crash.

The DOL video also speaks to the importance of riding safely and getting the necessary training and driver license endorsement to legally operate a motorcycle. To operate a motorcycle on a public road in Washington, riders must have a valid motorcycle endorsement on their driver license.

Licensing will release another public service announcement next week, focused on the campaign’s theme, “Look Twice. Save a Life.” encouraging motorists to be aware of motorcyclists. That message will also be brought to Washington drivers through messages on the sides of transit buses, freeway message board signs and billboards.

There are about 230,000 motorcycles registered in Washington, a 29 percent increase from 2003.

The video can be seen at DOL’s website, or YouTube channel.


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