The Washington Traffic Safety Commission has honored DOL staff members for going beyond their job duties and making outstanding contributions to traffic safety.
Tana Cochran, manager of the Driver Training School Program, won in the category of Young Drivers. She has made major improvements to the parents’ guidebook for teaching youth driving skills, coordinates a large yearly driver education training conferences for driver training instructors and has developed new ways to gather and analyze DOL data to help minimize teen driver collisions.
Bruce Chunn and Haiping Zhang’s Predictive Model Research Project won an award also in the category of Young Drivers. The project was created to research and create a predictive model for at-risk drivers. The project researched Washington driving records looking for a predictor of future collisions and correlation between traffic violations not including a collision, and the increasing probability of collisions. The project concluded that an individual who recently received their first traffic violation is twice as likely to have a collision, and 16 to 19 year-old drivers have approximately twice the risk of older drivers. As a result of the project’s conclusions, DOL has expanded the use of warning letters as an early intervention system for 18 to 19 year-old drivers who receive their first traffic violation.
Tony Sermonti and Mark Horner and their work with the statewide Text-Talk-Ticket campaign won in the category of Distracted Driving. Lead by DOL and the State Patrol, the campaign was a public awareness campaign preceding the new ‘primary offense’ cell phone law. The campaign designed and presented a new logo and slogan for distracted driving, Talk-Text-Ticket. The campaign included well-attended media events, a Seattle morning news show tour by DOL director Liz Luce, a video public service announcement, driver training school outreach and a tour of high schools and the Puyallup Fair with a vehicle involved in a fatal distracted driving collision. The kickoff message on April 30, 2010 reached more than 600,000 households, and the public service announcement received more than 500,000 unique visitors per month.