New motorcycle awareness video shows why looking twice deserves “A Second Look”

December 2, 2014

It’s here!

After months of work, the Washington Motorcycle Safety Program is proud to roll-out its new driver training video focused on motorcycle awareness.

A Second Look is an 8-minute video produced with teen viewers in mind. It’s currently being distributed to every driver training school in Washington state, and is also available at dol.wa.gov.

A Second Look is an easily accessible tool for driving schools and instructors to use as they fulfill the state curriculum requirement regarding motorcycle awareness.

Paired with the video is a set of companion learning materials that can help facilitate even more active learning for their students.  These materials include essential “conversation generator” questions, brain-based learning classroom activities, an outline of key concepts, a fun quiz, and some resource information regarding motorcycle awareness.

A Second Look was produced in cooperation with Notion Pictures, using a federal grant from the Washington Traffic Safety Commission.

Filmed in and around Olympia, Washington, this video conveys basic technical information useful to new drivers. It also creates empathy for all road users.

The story in this video follows a young driver named Ian who learns how to safely drive around motorcycles.  Ian learns from a motorcyclist named Randy.

We felt it was essential to create an emotional hook, so that viewers would not only learn ways to drive more safely,  but (and perhaps more importantly) gain a clearer understanding about why they should drive more safely.

Because A Second Look was developed for young drivers in driver training, we chose to present a stereotyped version of a rider.  However, as the story unfolds, it reveals that people who are stereotyped are, in fact, real human beings.

Using that approach, our hope is that the learning will go deeper, and remain memorable for a lifetime of safe driving.

Producing a video with a teen audience in mind provided the opportunity to make some unexpected choices, such as NOT showing the actual crash at the end of the story.

In using that approach, we’ve left it up to the “mind’s eye” of each viewer to see the consequence of Ian’s mistake in a way that is most powerful and relevant to him or her.

Why did the crash happen?

What could the driver and rider have done differently?

Did Randy die?

All of those questions are left for the viewer to consider.

Driving instructors can then use these questions, in conjunction with the companion materials, to re-enforce the power of making safe, effective choices on the road.

Though created for driving students, this video reminds us all of the power in simply looking twice; doing so really can–and does–save lives.