August 26, 2010
by Mark Horner
What if you were told that 10-minutes of your time could save a life? And–just maybe–your own life. Or your kid’s. Or your dad’s. Yes, mom’s life, too.
10-minutes free of labor.
10-minutes devoid of any request for a single penny.
10-minutes simply spent sitting…and watching.
Okay—if you’ve peeked at the tags on this post—your hunch is correct. This is a video about texting while driving.
Maybe you already feel bombarded by the anti “TWD” campaigns. But you’ve probably never seen a video quite like this one. It’ll strip-away any lurking numbness from the topic.
This is Reggie Shaw’s story. And the story of the people he killed. And their families.
10-minutes. Not a second wasted.
Please watch, and perhaps, another life won’t be wasted.
May 5, 2010
by Mark Horner
“I’m getting chills as I read this.”
Those words this morning from one passerby as she paused to look at a mangled car and read the story on a nearby poster.
The car was driven by 19-year-old Heather Lerch earlier this year. Her parents say Heather was texting when the vehicle left the road and struck a guardrail, killing the young woman instantly. The February 23rd crash unfolded shortly before 10:30pm on Littlerock Road in Thurston County.
The vehicle is one of numerous displays on the plaza of the Capitol Campus in Olympia today where Public Service Recognition Week is being recognized.
The Department of Licensing recently produced two videos about Heather’s story. A new state law concerning cell phones takes effect June 10. The law makes texting while driving a primary offense. It also makes using a hand-held cell for phone calls while driving a primary offense.
April 30, 2010
By Mark Horner
In the days that followed a horrific crash on Thurston County’s Littlerock Road in late February, small articles in local papers reported that 19-year-old Heather Lerch had been speeding when her car struck a guardrail at roughly 60 miles per hour. The young woman who’d graduated with honors last year from Tumwater High School died instantly.
But there is more to this story.
Having pieced together information from police, the coroner and phone records, Dan and Wendy Lerch say they’re now convinced that their daughter was texting when her car left the road.
“There’s no doubt in my mind. Texting was 100-percent involved,” Dan Lerch said.
It’s why the Lerch’s have agreed to appear in a Department of Licensing video with a simple message: Don’t text or do anything else that can distract you while driving. The video (seen below) is about 5 1/2 minutes in length. A separate 30-second public service announcement also features footage from the video.
The state of Washington is taking aim at distracted drivers. A new cell phone law goes into effect in June. It’ll make talking or sending text messages while holding a wireless device a primary traffic offense.
“Pay attention to the road. Pay attention to your surroundings,” Dan Lerch began. “Distractions are everywhere from reader boards and signs that flash in front of you on the road to your cell phones and iPods and your buddy asking you, ‘What are you going to do now?’ Is it worth your life?”
That’s the part of the message that lends itself to words. Losing a child is another matter.
“There are no words, at all,” Wendy Lerch shared. “It’s a nightmare you keep thinking you’re going to wake up from.”