More Washington drivers choosing to “embrace life”

September 22, 2010

by Mark Horner

This week’s news that nearly 98-percent of Washington drivers are wearing seat belts reminds us of one our favorite videos of 2010.  Titled Embrace Life, the powerful video has received more than 11.4 million views since its January 29th debut on YouTube.  If you haven’t watched the video, it’s 89-seconds well spent. 

According to the Washington Traffic Safety Commission, 97.6 percent of our state’s drivers are buckling-up this year, an increase of 1.2 percent from 2009.

“The closer we get to 100 percent seat belt use, the more difficult it becomes to realize higher use rates,” said commission Director Lowell Porter.  “To jump from 96.4 to 97.6 percent is truly a significant improvement that moves Washington closer to its goal of zero traffic deaths and serious injuries by 2030.”

To paraphrase the  unspoken message of the popular YouTube video, one might say that when Washington residents settle into a car or truck,  more than ever,  they are choosing to embrace life.

-watch the video, Embrace Life